Clean Stances takes its name from the quote “clean living under difficult circumstances“, bookending Peter Meadon’s classic appraisal of what it is to be ‘Mod’, yet you won’t find many roundels, big parkas, scooters or even polo shirts round here. We forge ahead with our own eclectic, modernist aesthetic, appreciating certain tenets without conforming to any particular ‘code’.

It’s more than that, though. Clean Stances means clean design, it can mean clean political stances, perhaps it even means Ad Rock making romance in his b-boy stance. It’s about looking cool as fuck, and the story of your life having the best soundtrack to boot. It’s a response to the pathetic lack of imagination and often even basic style in menswear on the high street in a world that’s always in danger of being overcome by cynical and crushing middle of the road mediocrity.

It’s got nothing to do with being Mr. Clean (or your Vorsprung durch Technik), of course, nor any tedious pretensions about ‘clean living’ – we’re not here to tell you what to do!

This is more so fresh and so Clean folks, without chasing the uniform individuality of the latest fad.

“Objects that are really modern stay so for a long time. If one hears of an item of clothing that is out of date the very next season then one can be sure it was never truly modern, but only falsely professed to being such.”

Adolf Loos, ‘Why a Man Should Be Well Dressed’
Vienna, 1898

(quote taken from Richard Weight, ‘MOD: From Bebop to Britpop, Britain’s Biggest Youth Movement’)


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